Posts Tagged ‘MAXI Awards’

And the Maxi Goes to……Me! Jim Chmielewski

July 16, 2012 Leave a comment

I became a Board member of the DMAW in 2011, but for more years than I can remember, I attended the Maxi Awards every summer.  For me, it is a very exciting time.  The awards kick off the annual DMAW Conference (for the last six years the Bridge Conference) and are a time for me to see old friends and mingle with some of our industry’s most creative minds.  I view the awards as the Oscars of our industry.  The ceremony is a place where my colleagues and peers gather to receive acknowledgment for all of their hard work over the past year.   I have been an honored winner, a gracious loser and just an appreciative spectator.  However, whatever the result, I have always left just a little smarter and a lot more inspired for attending.

As a DMAW Board member, it was only natural that I take on the position of Maxi Award Board liaison.  Now I get to work behind the scenes as well.  I have participated in everything from committee planning meetings, entry log-ins to judging and set-up.  I have learned so much from the process.

Did you know:

  • Entries are truly judged by a panel of your peers
  • Every entry is judged a total of four times — three times locally in D.C. and once out of town
  • A group of four or more experienced “senior” judges review the results and pick the Big Idea winners
  • Every score sheet is sent to an independent auditor for verification
  • Every winning entry is displayed at the Maxi Award ceremony and in the Solutions Showcase at the Bridge Conference
  • There is a cocktail reception that follows the Award ceremony that will give you ample opportunity to get inspired and network with the winners

The next Maxi Award Ceremony will be on Tuesday August 7, 2012 from 4:30 to 6:30PM at Gaylord National Hotel and Conference Center at National Harbor.  I will be there to congratulate the winners, see some old friends and mingle with my fellow colleagues.  I hope to see you there and that this year’s MAXI Awards leave you re-invigorated and ready to tackle the challenges of your everyday fundraising life!


Jim Chmielewski is a current DMAW Board member and the Maxi Award Liason.  He is Vice President of Client Services for Public Interest Communications, one of the oldest and leading tele-fundraising firms in the country.  You can e-mail Jim at

The 2011 MAXI Award Winners

August 16, 2011 Leave a comment

Established in 1979, the MAXI Awards program recognizes and honors outstanding achievements in the field of direct marketing. The criteria for MAXIs illustrate the difference between a MAXI and other contests in that a campaign’s results will carry more weight than any of the other scored criteria. All entries are judged on the following six criteria: results, strategy, copy, design/format, production, and innovation.

The DMAW MAXI Award Ceremony was held July 20th at the Gaylord National Hotel & Convention Center.  Over 180 attendees celebrated the 84 MAXI Award winners as they accepted their Gold, Silver and Bronze Awards, and three were selected to receive the special Big Idea Award.

Kristin McCurry, DMAW President, welcomed attendees and thanked the MAXI Committee, supported by over 60 volunteers, for their efforts during the past year. With an ever growing and changing marketplace, the MAXI Awards were re-energized this year to reflect the current trends in direct marketing.  Towards this effort, five distinct campaigns were designated for receipt of entries: Direct Mail, Multi-Channel, New Media, Telemarketing and Workhorse.  The results, a 30% increase in MAXI entries and one of our most successful MAXI Awards Ceremony ever.

After expressing appreciation to the 2011 MAXI Award Sponsors, many of whom are longtime MAXI supporters, Kristin introduced the emcees for the evening, Patrick Frame, Principal of Key Acquisition Partners and Charlie Cadigan, Senior Vice President of  PEP Direct who began presenting the awards. (To see a full list of the award winners please click here.)

Of note were the recipients of the BIG IDEA AWARD.  This year three deserving entries were selected:

Roaring Crowd Tube Mailer
for the Washington Wizards

Democratic National Committee Major
Donor August Map Appeal
for the Democratic National Committee

LIFE Magazine Poster
for the National WASP WWII Museum

Check out the photos of the MAXI Award winners receiving their awards and celebrating at the reception which followed.  Photos may be purchased at a nominal cost from the photographer’s gallery.

MAXI Award Winners:

MAXI Award Reception:

Categories: Programs & Events Tags: ,

A Message from the DMAW President, Kristin McCurry

July 14, 2011 Leave a comment

As the president of the DMAW, I know how it is when you get busy – time flies and you end up unintentionally missing out on some things.  I did not, though, want one of those “things” you missed out on to be an important DMAW Event…

The DMAW MAXI Awards Ceremony & Reception

Wednesday, July 20, 2011 ● 4:30 pm – 6:30 pm

Gaylord National Hotel & Convention Center ● Potomac Ballroom ● National Harbor, MD

I hope you will take some time out of your very busy schedule and attend this event.  The winners can be very inspiring and possibly provide the motivation you need for your next campaign.  (A future MAXI winner – maybe?!)

Be part of this 32 year old DMAW tradition of awarding Gold, Silver, Bronze and Big Idea Awards for excellence & innovation.

Reserve your tickets today!

And, I hope to see you there!


Kristin McCurry 

Principal, MINDset direct ● DMAW President

PS – Check out all of our great MAXI Sponsors below who will be there.  This event is a great place to mix and mingle with colleagues, friends and icons in the industry! Register today!


Thanks goes to our


The NonProfit Times  |  Target Marketing


Action Mailers  ●  Chapman Cubine Adams + Hussey ● Consolidated Graphics  ●  Japs-Olson Company ● LW Robbins   ●  PMG  ●  Schultz & Williams ● Vertis Communications

Fund Raising Strategies, Inc.  ●  Integram ● Nova Label Co., Inc. ● OMP ● PEP Direct   ●  Public Interest Communications

Categories: Programs & Events Tags: ,

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