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DMAW August 2012 Update
7th Annual Bridge to Integrated
Marketing & Fundraising Conference
Harness the Winds of Change
August 7-9, 2012
Gaylord National Hotel & Conference Center
National Harbor, MD
With over 1200 of your peers and colleagues
already registered…
What more can we say – it’s here
And, you need to be there!
Check it out: Bridge Conference
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One Day is OK! Maybe even FREE?
Can’t attend both days of the Bridge Conference – that’s OK – Here are some options!
ATTEND THE BRIDGE CONFERENCE FOR ONE DAY!
Check out the full program, select which day is better for you to attend and pay a one day registration fee which includes the general sessions, breakouts, refreshment breaks, lunch and any activities taking place that day in the Solutions Showcase!
THURSDAY, AUGUST 9, ATTEND THE BRIDGE CONFERENCE
SOLUTIONS SHOWCASE FOR FREE!
Our Solutions Showcase providers have FREE one day Exhibit Hall Only passes. Check out our exhibitors
and ask for a free pass!
PRE-CONFERENCE WORKSHOPS – ONE DAY!
Tuesday, August 7 | 10AM – 4PM
Intentionally limited in size, these sessions are designed to allow you maximum opportunity to connect with the experts:
The Power of Faith in Fundraising
Every organization has donors who are motivated by faith. This session is for anyone who wants to learn what’s working in faith-based organizations, and how to apply it to your organization.
This is a full day workshop to introduce – or re-introduce! – you to the new fundamentals of direct response fundraising and marketing and how it fits into your fundraising toolbox.
No matter what role you play in your organization’s fundraising department, it is important to understand the big picture. In this session, participants will be introduced to broad fundraising principles that should inform every program and specific strategies to raise more money.
Dancing with Strangers | Think on Your Feet
Spend a day with Tony Myers and Bernard Ross…and you will be ready to take on the world! You will hear from both Tony and Bernard as they share their insights and experiences on fundraising.
Lunch and refreshment breaks are included in the
registration fee!
Click Bridge Pre-Conference Workshops
for a full description of what you will learn!
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MAXI Awards Ceremony & Reception
Tuesday, August 7
4:30 PM – 6:30 PM
Gaylord National Hotel & Conference Center
National Harbor, MD
Don’t miss seeing some of these winning campaigns.
One just might inspire your next campaign!
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DMAW Member Recognition Awards
NOMINATIONS ARE NOW OPEN!
DEADLINE – AUGUST 17, 2012
Do you know someone who should be recognized for their excellence in our industry? Maybe you know an up and coming young professional?
Recognizing excellence in an industry is what keeps it vibrant and growing.
Visit DMAW Member Recognition Awards
to download an application to nominate a deserving
individual…maybe you are that person!
Nominations are being accepted for:
DMAW Emerging Leader
Presented to a young person with promise
DMAW Volunteer of the Year
We are a volunteer-driven organization and
need to recognize those who help us thrive!
DMAW Partner of the Year
We cannot succeed without our partner-suppliers!
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DMAW Call for Guest Bloggers!
The DMAW is seeking individuals interested in guest blogging!
What should you write about?
Something related to direct marketing or other popular marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap), again, marketing related.
Blogging could open a whole new door for you! Here are some guidelines. Or check-out past posts: Guest Bloggers
Interested? Email social@dmaw.org and use the subject line: Guest Blogger. Be sure to include a few sentences describing what you would like to write.
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YOUNG PROFESSIONALS NETWORKING
HAPPY HOUR
Wednesday, August 29, 2012
5:00PM – 8:00PM
McFadden’s
2401 Pennsylvania Ave, NW
Washington, DC
RSVP to Jenna@turnkeysolutionsdm.com
to ensure you receive a DRINK TICKET!
A great time with colleagues and
to make new friends!
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The Art and Science of Closing A Deal
Ed Gillespie, Executive Director, BizMark
Thursday, September 20
SEIU Conference Center
1800 Massachusetts Ave., NW
Washington, DC
12 noon – 2:00 pm
Registration is limited! So register today!
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SAVE THE DATE!
Thursday, October 25
SEIU Conference Center
1800 Massachusetts Ave., NW
Washington, DC
8:30 AM – 4:30 PM
Details will be coming soon!
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DMAW June 2012 Update
Tuesday, June 19
12 noon – 1:00PM
Lynn Mehaffy, CFRE
Vice President
Lautman Maska Neill and Company
Responsible for bringing in new donors?
Need to increase your new donor revenue?
Join this Webinar and learn about proven direct mail techniques!
$35 – Members
$55 – Not-Yet-Members
The cost is per site – so buy a pizza and invite your entire team!
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Thursday, June, 21,2012
12 Noon – 2:00 PM
SEIU Conference Center
What’s Mailing Now – An Exclusive Library of “Hand Picked” Formats, Trends and Techniques
Presented by
Cheryl Keedy
Director of Package Innovation
Production Solutions
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Social Summit – Sharpening A Tool!
Capital Conference Center Arlington, VA
Wednesday, June 27
5:30PM-8:30 PM
Liz Strauss
International Business Strategist & Founder SOBcon
Thursday, June 28
8:00AM – 4:30PM
Session is filling up fast and seating is limited!
So don’t delay – register today!
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DMAW MAXI Awards
Did you enter?
Eager to learn if you won?
Winners will be announced next week!
Save the date and Plan to Celebrate!
MAXI Awards Ceremony
Tuesday, August 7
4:30 PM – 6:30 PM
Gaylord National Hotel and
Conference Center
National Harbor, MD
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7th Annual Bridge to Integrated Marketing & Fundraising Conference
August 7-9, 2012
Gaylord National Hotel & Conference Center
Comprehensive educational program presented by recognized leaders in the industry!
Plus for the first time
Special Offer: 2-night Gaylord Hotel Package Stay + Registration Fee = $100 savings!
Chris Gardner
Pursuit of Happyness fame
Peter Shankman
Social Media Entrepreneur
Annie Griffiths
National Geographic Photographer
Want to volunteer for Bridge – click here!
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May is DMAW Membership Month!
May is DMAW Membership Month, and there’s never been a better time to join DMAW – or renew to your membership. Why?
Because if you join or renew any time in May, you can enter to win a complimentary 2012 Bridge Conference Registration – a $750 value!
As I hope you know, the Bridge Conference features regionally, nationally, and internationally known speakers. It also offers some of the most informative, cutting-edge educational programming available anywhere to direct marketers and fundraisers – programming aimed at keeping you plugged into new developments and tipped off to perils in an industry that’s changing almost day to day.
And the Bridge Conference is just the start.
When you join DMAW or renew your membership in the “merry month of May,” you’ll automatically be entered to win one of our special weekly prizes, including Kennedy Center tickets, Wolf Trap tickets, and tickets to a Nationals game – which just happens to be this week’s prize!
And remember, membership in the DMAW entitles you to a full year’s worth exclusive benefits, including:
- Timely and informative articles in our monthly newsletter, Marketing Advents;
- Discounts at monthly luncheons, featuring expert speakers and offering great networking opportunities;
- Advance notice of DMAW’-sponsored seminars, forums, and conferences;
- Your personal copy of the DMAW Sourcebook, an invaluable directory of members (with contact information) and direct marketing resources.
All this is to say that I hope you will take immediate advantage of all that DMAW Membership Month offers by “Springing into action” and joining the DMAW right away. Or renew your membership now.
I look forward to hearing from you!
Regards,
Donna Tschiffely, Executive Director
P.S. Membership in the DMAW has helped countless direct marketing careers blossom. So don’t delay. Join DMAW, or renew your membership, this month. You might end up having a fun night at a Nationals game – on us!
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DMAW April 2012 Update
There are two items that I do need your help with if you have available time:
- If you have 5 years experience in direct marketing (with a specialty in any of the channels) then I need you! Volunteer judges are needed to judge the 2012 MAXI Award entries on April 17th, 9:30AM – 5PM at Production Solutions, 1953 Gallows Road, Suite 600, Vienna, VA 22182.Just complete this form – DMAW MAXI Judge – and let me know your availability.
- Guest Bloggers for the DMAW blog – truly, it’s not hard! Only 400-450 words, about your thoughts on a particular blogging issue. Just send me an email and let me know that you would like submit a blog! (You will want to read the current blog by Allison King about “Getting Your ‘Mobile Mojo’ On!”) Click here for more details!
In the meantime, below is our great educational line-up for the next couple of months! The early bird deadline is coming up on a couple of them – so don’t miss out on these opportunities to save & learn!
Hope to see you soon at one of our events or even as a MAXI judge!
Best,
Donna Tschiffely
Executive Director
DMAW Monthly Lunch & Learn
Thursday, April 19, 2012
12 Noon – 2:00 PM
SEIU Conference Center
The ROI of Blogging
Bethany Bauman
Senior Director,
Digital Strategy, Merkle
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Cross Channel Marketing Symposium
Wednesday, May 9
8:00 AM – 4:00 PM
Gannett/USA Today Conference Center
Early Bird Registration ends Friday, April 6
Save $55 off the regular registration fee
Group rates available for 3 or more from the same firm/organization
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List Bazaar Summit
Wednesday, May 16
8:30 AM – 4:00 PM
The Conference Center At Heart House | American College of Cardiology
Washington, DC
Early Bird Registration ends Friday, April 6
Save 15% off the regular registration fee
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Social Summit – Sharpening A Tool!
Capital Conference Center
Arlington VA
Early Bird Registration ends Wednesday, May 23
Liz Strauss, Keynote
Wednesday, June 27
5:30PM-8:30 PM
Educational Presentations
Thursday, June 28
8:00AM – 4:30PM
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DMAW MAXI Competition
Needs Judges!
Tuesday, April 17
9:30AM – 5:00PM
Production Solutions
1953 Gallows Road
Suite 600
Vienna, VA 22182
Lunch will be provided.
Aside from the privilege of being a judge…this is a great opportunity to sneak-a-peak at the campaigns of other marketing professionals and see the results that they are getting!
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7th Annual Bridge to Integrated Marketing & Fundraising Conference
Harness the Winds of Change!
August 7-9, 2012
Gaylord National Hotel & Conference Center
Lowest Registration Fee Available Now!
Special Offer: 2-night Gaylord Hotel Package Stay + Registration Fee = $100 savings!
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DMAW March 2012 Update
WHAT’S HOT – YOUR “MOBILE MOJO” IS!
DMAW Monthly Lunch & Learn
Thursday, March 15 | 12Noon – 2:00 PM
SEIU Conference Center, Washington, DC
(Seating is limited to 60 people.)
Kelly Flowers, Principal, GrowthVine, LLC
How to Get Your “Mobile Mojo” on Track!
Is your organization suffering from a lack of mobile direction? Are you trying to figure out the value of Mobile?
Learn how association and nonprofits are using mobile technology to engage their members and attract new ones. Find out how to decide which mobile technologies will provide you the best return on engagement, and how to help your organization start planning their mobile strategy.
Attendees will leave the luncheon with a clear understanding of the mobile technologies that associations and nonprofits are using, how to determine which mobile technology is right for the job and the top 5 steps to take in setting your organization’s mobile strategy on the right track.
One exclusive sponsorship opportunity is available! For information contact DJ Miller at DJMiller@dmaw.org, call 703-689-DMAW or click here!
Kelly Flowers, Principal, GrowthVine, LLC
Kelly Flowers, principal and mobile strategy consultant at GrowthVine, has been working with associations and not-for-profits for over 10 years, helping them to create engagement with their membership, provide key benefits to their members, and use technology to attract new audiences. Kelly has been studying the exploding landscape of mobile solutions and is excited about working with associations to create new and innovative ways to engage members with mobile.
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2012 Cross-Channel Marketing Symposium
May 9, 2012 | 8:00 AM – 5:00 PM
Gannett/USA TODAY
McLean, VA (near Tyson’s Corner)
Is your organization successfully using cross‐channel marketing to reach and retain customers, donors, or members? We are talking about more than just using multiple channels.
Real Cross-Channel marketing is a very powerful tool and takes innovation and strategy! A true cross-channel plan focuses on the customer as they are followed and tracked while they switch from one channel to another. The brand needs to listen to the customer and engage them, at the right time with the right content on the right channel – that’s much harder to do than just pushing out the message through lots of channels!
Take 1 day out of your week to sharpen your cross-channel marketing skills…
…And take away innovative ideas and REAL case-study data from industry leaders who employed creativity, overcame limited resources and maximized available technologies to blend digital, social, and traditional media to generate campaign/brand awareness and lift response.
Check out the great program topics & speakers!
Group registrations are available!
If you are a company that provides integral products or services for cross-channel marketing then you will want to take advantage of our sponsorship opportunities by clicking here!
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May 16, 2012 | 8:30 AM – 4:00 PM
The Conference Center at Heart House
Washington, DC
Early Bird registration deadline is April 6, 2012
Lists are the heart of any good Direct Marketing campaign!
And, if you are a list broker, manager, or owner,
then this meeting is a must for you!
Call for Papers for List Bazaar is now open!
Click here for information.
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PUT THIS ON YOUR CALENDAR AND
PLAN TO ATTEND!
June 27 – 28, 2012
Capital Conference Center
Arlington, VA
For the experts in Social Media, we are still
accepting papers!
CALL FOR PAPERS DEADLINE IS
Friday, March 9, 2012!
The event will kick off on Wednesday evening (June 27) with Liz Strauss, international business strategist, founder of SOBCon, followed by a networking cocktail reception. Liz is recognized as one of The Top Ten Influencers Alive: 10 Breakout Influencers of 2011, #8 on The Forbes List of Top 50 Social Media Power Influencers and #7 on DandB’s Small Business Big Shots on Twitter as reported by the Wall Street Journal. Thursday will be a day chocked-full of case studies and statistics on everything social media.
Is your organization successfully using social media to successfully reach and retain customers, donors, or members?
The Social Summit Planning Committee is seeking presentations that have strong case studies citing statistics which show an effective use of social media as a key component of a campaign. Topics of interests include:
Mobile, SMS, QR Codes
Marketing: Fundraising for Nonprofits or Commercial Campaigns
Website Optimization
Integration
Branding Under One Voice, Marketing Best Practices
Lead Management, Dashboard Lead Measurement
Social Measurement and ROI, Social Dashboards
To submit your Call for Papers entry click here.
Sponsorship opportunities are also available – just click here!
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2012 MAXI Alert!
FAST APPROACHING ENTRY DEADLINE
FRIDAY MARCH 16!
Your professional recognition
could be sitting on your desk!
Download the MAXI Entry forms, complete and submit them with three samples of your most productive campaign… it’s an opportunity to win the recognition you deserve!
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Plan Your Attendance at Our Monthly Lunch & Learn!
April 19
The ROI of Blogging
Andrew Hanelly, Director
Digital Strategy for TMG
As blogging has made its way from the basement to the board room, many organizations are tapping in. But many more are tapping out. This session will focus on how organizations of all sizes can plan, build, execute and generate ROI from a company blog.
As an attendee, you will learn from real-world blogging success stories, a formula for creating your own blog, a framework for measuring success on a blog and an argument (or two) to any internal naysayers (who still think blogging has no place in the digital strategy).
May 17
State of the Non-Profit Industry:
2011 National Fundraising Performance Report
Carol Rhine, Senior Fundraising Analyst
Target Analytics, a Blackbaud Company
This lunch sells out each year! This Target Analytics report summarizes direct marketing giving for many of the largest non-profit organizations in the country. Carol will present a forensic comparison of fundraising revenue across sectors: Animal Welfare, Arts & Culture, Environment, Health, Human Services, International Relief, Religion and Societal Benefits. See how your 2011 fundraising results compare to others in your sector and what it might mean for your 2012 campaigns.
One exclusive sponsorship opportunity is available for each monthly Lunch & Learn! For information contact DJ Miller at DJMiller@dmaw.org, call 703-689-DMAW or click here!
All DMAW Lunch & Learn sessions are held the third Thursday of every month at the SEIU Conference Center, 1800 Massachusetts Avenue, NW, Washington, DC.
Lunches have a limited seating capacity of 60 people.
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YOUNG PROFESSIONALS NETWORKING
HAPPY HOUR!
Are you a young professional in the direct marketing or fundraising field? Or, are you someone who is young at heart and likes to network and have fun?
JOIN A FUN NETWORKING NIGHT!
Wednesday, March 28, 2012
5:00 pm to 8:00 pm
RFD
810 7th St NW
Washington, DC 20001
RSVP to Jenna@TurnkeySolutionsDM.com
to ensure you get a DRINK TICKET !
Sponsored by
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